Cultural awareness in business (engleski) | seminarski diplomski

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COLLEGE OF APPLIED SCIENCE AND LEGAL
,,PROMETEJ” BANJALUKA
ENGLISH LANGUAGE
SEMINAR PAPER
CULTURAL AWARENESS IN BUSINESS
Banja Luka, december 2011.
Content
1. INTRODUCTON………………………………………………………………...……...3
2. CULTURAL AWARENESS IN BUSINESS………………………………………...…4
3. THEORY.……………………………………………………………………………..…7
3.1. POWER DISTANCE…………………………………………………………….7
3.2. AESTHETICS.…………………………………………………………………...9
3.3 TIME ORIENTATION…………………………………………………………10
4. SOCIAL INSTITUTION……………………………………………………………...11
5. RELIGON……………………………………………………………………………..12
6. PERSONAL ACHIEVEMENT…………………………………………………….…13
6.1. PERSONAL SPACE…………………………………………………………...13
6.2. SOCIAL BEHAVIOR………………………………………………………….14
6.3. INTERCULTURAL SOCIALIZATION………………………………………15
7. CONCLUSION……………………………………………………………………….16
8. LITERATURE ……………………………………………………………………….17
1.INTRODUCTION
2.CULTURAL AWARENESS IN BUSINESS
The world is getting smaller due to the advancement of communication technology and transport. The development of world economy brought people together from different cultures, languages, backgrounds and nations. People are doing business, meeting and communicating each other more than before. This advancement in technology helps us to understand each other more intimately and the cultural differences between people are diminishing now-a-days. But actually it is not the truth. As we come closer to each other our differences become highlighted, when we realize rest of the world is not as same as we believe. This problem is more prominent in the field of business. While dealing with foreign colleagues, customers and clients, only few businesses will withstand the requirements of the industry over a period of time. If a business organization wants to grow and become international, it has to offer international standards. Very little competition was faced by the European, British and American organizations while doing business abroad about twenty years ago because of the lack of competitive industrialized nations. At that point of time doing business was easy. But today countries like India, Korea, Japan, China, Brazil and Mexico are some of the world’s largest economies. More countries are involved in business and therefore competition is also there for getting business. According to western organizations, lack of cultural sensitivity can affect the business performance.
Training alone will not solve the problem. Many conditions influence the success of doing business abroad; the individual is merely one variable in the equation. It is perhaps the most critical factor, however, for we know that inadequate attention is being given to this important aspect of executive development.
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